house with big lawn scaled - Great Choices You Can make for the Perfect Renting and Investment

Great Choices You Can make for the Perfect Renting and Investment

Investing in real estate is very popular with investors. The attractive thing is the return, the tangibility and the worry-freeness. Does it make you dream too? For ampang hilir condo for rent this is the perfect solution now.

 Those who want to invest in real estate to rent out, above all, want returns. Buy close to home, cluster your real estate, create a financial buffer, don’t just gamble on the added value, make sure you have a good rental contract.

Invest in an interesting location

Location, location, location! You often hear it. The only thing you cannot change about a condo for rent ampang hilir is its location. And this has a significant influence on the value of the property, especially when it comes to investment real estate. Smart investing in real estate is therefore better at a popular location. An apartment in a city center will be rented out much faster than a house in a remote location. Keep this in mind during the search phase.

Cheap real estate does not necessarily generate more returns

Choosing between a ready-to-move-in home or real estate to be renovated is a well-considered choice. Real estate to be renovated is cheaper than ready-to-move-in real estate. However, this does not mean that it will provide more returns. On the other hand, there are the renovation costs. These can be very high. Do not forget the fact that you will not immediately receive rental income if you first have to renovate. These are many months where you spend without generating income. Ready-to-move-in real estate is slightly more expensive. You will have to borrow more, and therefore also have to pay off more. It is true that a ready-to-move-in house can pay off quickly. The house is ready for immediate rental and is therefore good for you to receive immediate income.

Invest with your target audience in mind

A fantastic villa on the water is a dream. If you see these for sale, you may be tempted to invest in it. This would be an investment for yourself and not for your target audience. The luxury segment of the real estate world is in decline for the rental market. The prices of villas are increasing less and less and the demand is also falling. Rather invest in clearly defined target groups with a high demand for affordable real estate. Which target groups should you keep in mind? Consider, for example, students, the elderly, young couples or recent graduates in a city. This is the rental market, invest in a property that this target group would rent.

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balazs ketyi FeuEg 8XlA8 unsplash - What Is Branding?

What Is Branding?

Branding is a process of Marketing. It involves the creation of a strong, creative unique selling position that promotes the perception of the brand. The perception is created through various brand elements such as brand logo, brand colors, brand design and so many more. It also involves improving the salience of the brand and awareness of the brand among consumers. 

For instance, take a look at the world’s biggest brand. Apple is uniquely identified by its logo and the sleek design of its phone. You can instantly recognize Ikea for its blue and yellow combinations and minimal, affordable furniture. You can also recognize a coca-cola, because of its infamous brand logo and brand mantra. 

The process of branding encompasses some common elements to everyone. Such as the:

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Brand Identity  

What is your Identification? It is your name, or your nickname, or even a symbol for your identity. Your identification includes what your name is and how you are perceived by others and how you define yourself. Similarly, a brand also has an identity. The identity is encompassed of the name of the brand, the logo of the brand, and the mantra of the brand. An identity is defined when these elements combine. For instance, what is one common brand identity that we all know of? Nike, “Just do it”. And branding Malaysia as “Malaysia, Truly Asia”

Brand Image

Brand Image is the image of the brand as perceived by your target audience and people all over. The image should be well positioned and a reflection of the mission and vision of the brand. Apple’s brand image is about innovation and user interface design sleekness. Apple could never be a budget phone when it is a medium-ranged to a high-end mobile device producer. Zara is branded for creating minimal affordable runway fashion pieces for consumers, and it cannot start producing clothes that are out of the common man’s budget without tarnishing its brand image.

Brand Personality 

Every brand has its unique personality. Coca-Cola is associated with happiness, Rolls Royce is associated with Luxurious personas, Nike exhibits excitement, coolness, and activeness. There are five big personality types for brands. These are excitement, sincerity, sophistication, ruggedness, and competence. Apple is often paired with sophistication and competence, while Mercedes, Nescafe, and American Express are also exhibiting the same personality. 

Brand Associations 

BRand associations make the brand stronger. The stronger the associations are the stronger the recognition, salience, and awareness. What encompasses the elements of associations. Associations can be seen using the logo of the brand, the name, colors and so many more. We associate the color dark rich blue often with the brand Ikea. If we see too much red, we might either associate it with a Ferrari or even a coca-cola. If neon is present, we might often associate it with the likes of Nike. If we see a credit card, we often call it a visa card. Sometimes the associations are so strong, we start using the brand name itself as the name of the product. 

A lot more than just these four elements go into the process of branding. It is also important to think about the positioning of your brand during the process. 

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