seo packages malaysia

Email Marketing Strategies That Work In 2021

Ever tried email marketing for your business?  If not, I believe it is about time you do. 

I know, I know. We leave most of our emails unopened or simply block or send them to spam. Emails can be extremely annoying. So how is investing in an impressive email copy going to make any difference for your business? 

We may be leaving our emails unopened, but don’t be so quick to dismiss the power of emails. Did you know that email marketing happens to be one of the most effective strategies in our marketing plan? Believe it or not, they have the highest return on investment compared to any other form of marketing we do. Even more than social media marketing (If you play your cards, strategically). 

Email marketing is the process of using direct mail to interact with customers, build customer lifetime value, build relationships, create revenue opportunities and many more. People do email marketing in so many different ways. But what’s undeniable is the result of email marketing campaigns.

The results of email marketing are boundless. As fancy as social media is, it does not hold a candle to the effects of email marketing. They are great at acquiring customers, reducing the customer acquisition cost, customer retention rate, improving sales, boosting traffic and strengthening the SEO strategy. If you engage with SEO packages Malaysia, you’ll end up ranking first on the google page as a result of your email marketing efforts. 

A day in the life of an email marketer is not about spamming people or getting any replies from the customers. But rather it is about generating lead, accumulating interest, calling for action, and establishing a relationship with your customers. What better way to let your customer know that you think about them than a customized pretty email? 

Email marketers  work hard to create impressive email copies, and support their content with the rest of the digital marketing campaign. Email marketing campaigns can be used to develop fresh new insights into the needs of the consumers and understanding their demands. You can read into the type of content they love and the type of actions they want to see from the business. 

There are more benefits to email marketing than just improving the number of customers. Email marketing can be expensive compared to the pursuit of social media. But remember, it has a much higher return on investment than social media. There are more email accounts compared to social media accounts and people tend to pay attention when it comes to email. Email gives off credibility, authenticity and importance. So if a customer finds your content and brand valuable, they are more likely to open your email and to take action from it. Emails are incredibly action oriented so you are bound to get a higher return on the time, money and space you invest in. 

So what are some of the strategies that work in 2021? We know the importance, and we know that we need email marketing to survive in the fast paced world of internet marketing and digital content. But the world of email marketing is not always consistent. So how can we stay up to date with the current times and what strategies can we implement in our email marketing plan? 

Creating Engaging Content 

Content is king. We cannot say this enough!

Content is king no matter where it is. Whether it is on social media or on an email, the content you include must be aimed to create customer lifetime value. But how can you make sure your content is engaging enough for your customers? 

Think about the goal of your email. The objectives of the email marketing campaign and the expected deliverables from the email. Also remember why your customer subscribed to your email in the first place. Is it to stay updated with the new product launches? Exclusive scoops on the industry news? Or for the company newsletter? No matter what it is, provide your customers with engaging content that motivates them to a call to an action. A cool headline, vibrant colours, a strong impactful message that motivates them to take an action immediately is the best of email.

Get To Know Your Target Customer 

How can you reach your customer without truly understanding them? Email marketers can use insights from customer behaviour and their on-site behaviour to develop some proper and well targeted content. As the marketer  you have the power to control what you write and you have the power of understanding how it will impact your customer’s decision. You can have a perceived understanding of their expectations and how they will react to your email.

There are so many ways you can connect with your audience and learn more about them. The data on purchasing journeys is not the only way to analyze what they want. It is important for businesses to break down their walls and find a genuine way to carry a conversation with customers. Surveys, social media insights, messages, DM’s, email responses and customer service chats go a long way in understanding what your customer wants from you. Habits and decisions never remain the same so it is a marketers job to predict changes and accommodate accordingly. 

A/B Test Your Strategy 

Testing your strategies is so  important in Marketing.

 Testing your email campaigns is even more important as it can make all the difference in your email open rates, click through rates and revenue opportunities. So how can you a/b test (or otherwise known as split testing)  your email marketing campaign? 

Formulate two different email strategies. One is maybe shorter, more vibrant and humorous compared to the other email, that is more informative and in a different format. Divide your subscribers or customers into two groups and send one form of the email to one group and the other email to another group. 

Your changes in both emails do not have to be huge changes. It can simply be the order of the words, the length of the email, the headlines, keywords being used, or even the colours and design of the email. Monitor the effect and results of both the emails. Check their click through rate, the open rates and the boost in traffic as a result of the email campaign. 

Divide Your Target Market Into Segments 

Not every customer in your target market is the same. Your audience is huge. There are thousands and you can divide these into sub groups. Segmenting your customers is important based on their behaviours, preferences and the type of customers they are. You can divide them based on their on site behaviour, the number of abandoned shopping carts they have, how regularly they shop, how loyal they are and how infrequent they are with your brand. 

Each and every email you curate for different segments is for a different purpose. Some for retention, some for acquisition. Make sure you have a clear purpose that supports the overall marketing objectives! 

digital marketing agency malaysia

What Skills You Need To Be Equipped With To Be In The Communication Field

The sphere of communication has always been undervalued by the general public due to it not being placed under the STEM (science, technology, engineering, and mathematics) spectrum. Notwithstanding the fact that communication is not part of that very field of expertise, whoever decides to pursue a career in it must be equipped with significant skills and techniques not everyone is lucky enough to be bestowed upon birth. Being in the communication field does not solely revolve around communicating with another counterpart, that is though the bare minimum to this profession. Many preconceived notions concerning any sort of communication profession as “taking the easy way out” and undeserving of the credits granted because the job scope is somewhat simple compared to that of other industries. Little did society apprehend where abundant other skills and techniques communicators are obliged to be equipped with to be labelled as successful in this precise field of interest. Suppose you are one looking forward to pursuing a career in the communication industry, here are some heads up to help open up your very door to the world of communication. 

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Writing 

Though communication is the massive umbrella with countless dimensions alongside distinct expertise required, writing is deemed comparatively essential to be capable of effectively getting your message across through words. The communication process is considered vain provided the particular message is well apprehended in its intended meaning amongst all parties involved. It is said that interacting through words is relatively tougher compared to getting it done verbally. The reason being not everyone is proficient with the usage of words to properly convey their message. Bear in mind that words are arbitrary, and there is always a tendency for misunderstanding provided the sender is sufficiently competent to devise the right set of words and sentence construction. 

To get that done, first and foremost, individuals must possess excellent knowledge with regards to grammar, and the skills to alter the tone to fit the comprehension of different audiences or readers. Different individuals hold different levels of proficiency in a particular language, for example, suppose one is constructing an article for undergraduates, the level of language devised must be slightly higher compared to that for primary school students. This is to help audiences and readers to easily grasp the idea we are trying to disseminate through words and sentences they find easy to interpret. 

Apart from that, there exist different styles of writing materials in which a writer must be proficient enough to construct all upon demands, for example when you are working in a digital marketing agency Malaysia where content writing and copywriting are two different tasks. Some common writing pieces including but are not limited to a script, promotional materials, researched articles, copywriting, emails, letters, so on and so forth; all of which requires a different set of tone and formality to match its purpose. To illustrate, script-writing is nowhere near similar to researched articles, as the former requires much more creativity compared to the latter where credible facts and a higher level of language must be incorporated. Script by definition, denotes the written text of a film, play, or broadcast thus the essentiality to make it as jovial and natural as possible. You do not wish to spectate a play where the actors and actresses are solely spitting facts and statistics. 

Writing for the sake of writing, and writing for the sake of being read by people are two different things. When you are assigned to a writing task, you are not just writing for a mere submission, rather, you are given the responsibility to construct a writing piece that can easily grasp the attention and interests of the targeted audience. Reading is one passion many lacks today, and in order to write something that fascinates people, that writer must be equipped with adequate talent and creativity. Again, writing is a part of communication that is considered vain. Suppose nobody sees the purpose in squeezing out time to decipher it, thus failing the benchmark of the communication process.

Speaking 

Many must have doubted the necessity to be extremely good at speaking, but in this very specialization, who are you to be a communicator if you lack confidence in speaking impromptu in front of different groups of audiences? While stage fright is deemed a thing with many struggling to overcome whenever being put into a situation where they are supposed to speak and present in front of a large group of people. With that being said, as the saying goes “practice makes perfect” best suits this circumstance. Pursuing a diploma or degree in communication trains you to be a courageous speaker who holds abundant ideas, over time, you will start getting the hang of it. Another way of breaking down this stumbling block is to actively participate in group conversations. This grants you a perfect opportunity and platform to express whatever thoughts are buried deep down inside you. You are highly advised to gather a group of boon companions whom you find great resonance and tight bonds to start practising so. Day after day, you will start seeing improvements in this aspect of yours. 

Everyone is capable of speaking, but to be a communicator, you must not be passive. Always avail yourself of critical thinking skills to reason and argue a statement of which is factually wrong. While it is advisable to also not get involved with conflicts, as a communicator, we must debunk false information and raise awareness of credible ones. To distinguish what is accurate and what is fabricated, you must be willing to read more on a daily basis, be it newspapers, online forums, biographies, encyclopedias, and so on. 

Long Story Short

If you think you are more than prepared to unleash your skills in this very specialization, start looking out for universities that offer the course of suchlike, and if you have already graduated from your higher institution, you may want to start looking for job dimensions that fit your capability and interest because of the industry is fairly wide. 

Cement Malaysia

Things To Remember When Ordering Your Raw Materials

A project no matter how big or small, it needs its basic fundamentals. Or what we all know as raw materials. From pieces of lumber to Cement Malaysia, they are all essential to the manufacturing of your final product.  

Raw materials are the building blocks of the products and services you provide. If they are bad, your products and end result are likely to be bad as well. On the other hand, if they are well-sourced and guaranteed to have quality, then you know your products are way above average. 

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Raw materials that are used in the manufacturing of a product comes with a lot of obstacles and challenges. Sourcing the materials also get a little complex as raw materials are not as black and white we would like it to be. There are both direct raw materials that are traced to the end result of the product and there are indirect materials that are mostly used up during the production. 

Both types of raw materials have careful considerations that come with their sourcing and purchasing. We have to account for its quality, cost, origin, and implications. When sourcing raw materials for your business, here are some important things we must look out for! 

Quality And Purity 

The quality of the raw materials is determined by how pure and contaminant free it is. If your raw materials come with expressions of concerns about contamination, then it is better to stay away. Companies tend to put requirements of the raw materials composition and the tests that needed to be included to ensure quality. If we are making furniture, the last thing we would want is for our wood and lumber to be contaminated with mold. The same goes for the manufacturing and processing of our favorite packaged drinks and foods. 

Worthiness Of The Deal 

When it comes to procurement of raw materials we have to consider the value and worth we are getting out of the product deal and exchange. How much are your sourcing raw materials and how much do you need to produce to break even the cost of procurement and sourcing of raw materials? Cost-profit needs to be determined when sourcing high-quality and expensive raw materials. Do the products have a long lifecycle and how much does your target audience need the product? The value of raw materials is not only determined with just a low price. You need to consider the lifecycle, demand, supply, marketing, target market, and so on. 

Good Company 

When getting your raw materials, always make sure the company you are purchasing from is a well-reviewed and appraised one. If not, your risk of getting scammed is a lot higher. There is a chance they may not deliver as they promised and as your required. When it comes to assessing a company for your raw material need to have to think about their shipping, working conditions, availability, transparency, and sanitization as well. 

Getting your materials is not as simple as going online and ordering a bunch of them straight to your home. It is an extensive process of research and experimentations.

Dr.Clo Covid 19

How To Prevent The Spreading Of Covid-19

Staying safe and healthy is really important during this time, we want to protect our family and our loved ones from getting the Covid. That is why, we need to be safe and know what are the needed precautions for us to do, to avoid getting the virus and avoid spreading it to other people. 

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These are some of the important things for us to do, to avoid getting or spreading the virus. 

Wear your mask 

If you are going out, please remember to wear a mask. Not only it will protect you but it will also protect other people from catching any viruses. When wearing your mask, make sure that it is placed correctly and cover your mouth and nose. Also, please make sure that the blue side is outside, and most importantly is, we need to throw out our mask once we have worn it outside. Do not wear the same mask twice because that definitely defeats the whole purpose of wearing a mask. 

6 feet away 

When you are going out to buy groceries or do any important business, make sure that you are staying 6 feet away from other people and also avoid going to crowded places. This will probably lessen the chances of you getting or spread any virus from each other. So it is important to keep your distance when you are going out. 

Wash your hands

Our hands carried billions of bacteria every day, so we need to wash our hands and keep them clean most of the time. Avoid touching unnecessary things like the railing of the stairs or other things. And if we have accidentally touch it immediately wash it or you can use hand sanitizer to kill the germs. Dr.Clo has proven to be effective against Covid-19, so we can use the sanitizer to kill all of the germs and bacterias. 

Vaccine 

During this time we need to help one another and do whatever we can to not spread this virus. Getting ourselves vaccinated will help and protect ourselves and also our loved ones. Not only it can lessen the chances of us getting the virus but once we have reach herd immunity we might be able to do all of the things that we used to do before this pandemic. 

Monitor yourself 

If you are feeling under the weather, don’t wait and immediately get yourself check. It may be nothing but it also can be something serious. So, if you are having a slight fever or flu please go to your nearest clinic and get it check. It is better for us to take extra precautions rather than feeling bad for not being extra safe. 

These are some of the things that we can do by ourselves to help and make sure that the virus of Covid-19 is not being spread. During this crucial time, we need to be extra safe and be extra paranoid to take care of our health and our loved ones. 

unifi fibre coverage

No Compromise With The Unifi Fibre Coverage Malaysia

To monitor its digital reputation or e-reputation, it is recommended that brands and individuals regularly type their name or that of their brand in a search engine as keywords. This will allow them to immediately “grasp” their reputation on the web and take notice of everything that is present on the web. Thus, they will have a kind of “synthetic image” of their digital identity. There are also several monitoring tools to control it. To help online businesses and individuals “capture” their online reputation, Google has introduced a new tool called My presence on the web. Its purpose is to facilitate the control of the online identity of Internet users. This monitoring tool uses the simple principle of Google alerts, the user is warned as soon as he is mentioned on the web via his name, his email address, or other data concerning him. Using the unifi fibre coverage is important here.

ftthblogfibrecable - No Compromise With The Unifi Fibre Coverage Malaysia

How do I get negative or defamatory content removed online?

We are increasingly publishing our lives online. Today it is easy to damage an e-reputation, whether you are an individual who wants to defame a company from which he has been fired or a brand that wants to damage the e-reputation of his competitor. But the law allows anyone to request the deletion of data disseminated on the Internet deemed to be detrimental to their privacy, reputation, or e-reputation. It is then necessary to make a request for deletion to the person in charge of the site at the origin of the publication, by justifying the reasons for his request: invasion of privacy and reputation, defamation, unfair competition, etc.

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To help Internet users in this process, the CNIL offers a standard deletion request letter on its site

If within a legal period of two months after sending the request, an Internet user still experiences difficulties in obtaining the deletion of the content, it is possible for him to send a complaint letter to the CNIL. It can support its request to the site manager, ensuring that a concrete response is provided in order to improve the reputation on the web of the person concerned.